About Elaine

Pracademic, keynote speaker, consultant and managing partner at Elaine Rumboll and Associates. Adjunct Professor in the Engagement, International and Governance portfolio at Victoria University in Australia. Adjunct Professor in Leadership Development at Curtin Graduate School of Business in Australia (2011-2012). Previous director of Executive Education at the University of Cape Town's Graduate School of Business, former Dean for Damelin Management School, award winning internationally published poet, blues singer, performance artist. Deeply interested in collaboration, curiosity and co-creation. Winner of the 2010 Business Women's Association Regional Business Achievement Awards in the Professional Category.

Storytelling around pricing

Storytelling Around Pricing presentation Dear All Sorry this came in a bit late – but here is the full Storytelling Around Pricing presentation that we did not have time to finish. Please read through it. There are some great ideas for not only pricing your product, but in how to package it too. If you […]

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Copyright and Copyleft

copyright and copyleft presentation by Andrew Rens, Creative Commons Attribution Share-Alike South Africa 2.5 licence

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Why Business is Suspicious of Giving

I have just had the most extraordinary experience. I know some of the people at iCommons and at the request of someone interested in what we were doing in SA re the Business Acumen for Artists came up with the idea of creating an open source on-line learning log for what we were learning on […]

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Don’t Copy That Floppy

the industry’s bizarre attempt to curb piracy back in the day ; )

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Even Art Products Are Conversations

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Tell me… Are you more likely to trust a recommendation from a friend or a marketer? Are you more likely to make a purchasing decision based on expert advice or an advert? If your answers to the above were “friend” and “expert advice”, then you probably already understand that recommendations are far more credible when […]

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Public Relations Acumen for Artists

Jane Notten, MD of Rothko gave an insightful talk on the origins of PR, and tactics and methods which are applicable for practitioners today. Below are her slides. If you can’t see them, click here to download them. In the talk, Jane encouraged us to be proactive in managing our own PR and to consider […]

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Is there an art to marketing? Or is it just talk

Hi all, I found it tough to squeeze all the ideas (too many) and the tools to help the marketing side of your businesses into the time available on Monday night. Especially since I know that this section should be most hands-on for you, so you can start using your creativity to market yourself immediately. So, I attach the presentation below […]

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The Art of Giving and, hopefully, receiving

Two weeks ago Elsbeth Donovan spoke about this article (attached). Although not completely centred around funding the arts, there are some foundations that are listed that might consider arts programme/training programmes (present and future) that are tailored to and furthers their cause. The Mail and Guardian is advertising a supplement that is specific to funding […]

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Exploration, Bravery and the Space of Good Work

Hi I was reminded after the work you had all done on your business plans these last couple of days about the importance of Grief in the creation of extraordinary work. It is only after you have grappled with things to the extent that it feels like surfaces have been disrupted and transformed that you are truly […]

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Art and Business Stereotypes Revealed

This morning Lisa Maddison received an email from Jess Henson, who seems quite sceptical about the work we’re doing with the BAA programme. I almost shot off an emotional response, but then I thought that perhaps a more credible response would come from the delegates and lecturers on the programme. Please have a read, and if you […]

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